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Especially CMOs and those accountable for a company's marketing success. AI-generated answers look like a direct threat to the conventional natural traffic websites used to get from online search engine. Before, you needed to click a website to see the results. Today, LLMs just rip the content on websites and people no longer require to go to a website anymore.
While I personally think this threat is blown completely out of percentage (based on information from websites I have actually personally seen), I do not think it's a reason to disregard it completely. From my own experience growing both blog sites and YouTube channels, especially to offer something, I can inform you that video converts way more than written content.
And the audience can pick up on more subtleties in your message. It's a lot easier to tell if somebody is lying or filled with it if you can see their facial expressions and their tone of voice. So YouTube must definitely remain in your SEO and material technique. Use video as need generation and a way to develop trust with an audience.
And since you have actually built the trust with video, your conventional SEO efforts will convert better. But there's even more to it. Previously this year, I had an inkling that if I turned some of my finest ranking blog posts into YouTube videos, and embedded them into my existing post, my post would rank even better.
Why Mobile Discovery Is Essential for Local GrowthI made a YouTube video about the topic, embedded it into that blog post, and I've been ranking # 1 since.
In 2025, we saw everybody talking about how AI search was going to take over Google. Beyond just SEO, the marketing community as a whole started to get bombarded with influencers trying to ride the AI buzz train.
It became difficult to find trusted sources that weren't biased or had a concealed program to offer us something. While I do believe there are advantages to using LLMs in our workflows, I do believe it has actually been overhyped. And in 2026, I anticipate many marketers will recognize that ChatGPT and Perplexity are simply a small part of the SEO market.
Why Mobile Discovery Is Essential for Local GrowthGoogle still dominates 90% market share and with its AI Mode and AI Overviews, it's in the best position to win the AI search engine race. Browse habits hasn't essentially moved away from Google. Beyond simply that, there are a couple of things that have actually rubbed me the wrong method about the AI SEO pattern.
What these marketers don't understand is that Things like homepages, pricing pages, or bottom of funnel content, tends to be shown in ChatGPT. The educational top of funnel material is "eaten up" by LLMs and revealed to users without anywhere to click.
Google's conversion rates reveal less due to the fact that the traffic is higher due to it being diluted by all the top of funnel content that is in the formula. Other things like how ChatGPT can make stuff up, it never completely follows prompts correctly (i.e.
I do still believe that larger companies will business aside an experimental budget speculative budget plan things evaluate ChatGPT apps and other AI SEO tools.
Do not do it. These techniques may work now in ChatGPT and other LLMs, but they're short-term plays that will ultimately get punished. Focus on white hat techniques that build real authority and trust in time instead of chasing fast wins that won't last. The 2000s are back. Scammy keyword stuffing strategies, spending for low-quality backlinks, delivering thousands of ineffective short articles all in the name of ranking high.
ChatGPT and other LLM algorithms are not as fully grown. I can't name this individual, but I satisfied an SEO director at a big banking business.
And from there, they are using their primary company domain, that has an extremely strong brand authority, and sending backlinks to the microsite. And this has actually led to higher rankings for their brand name in LLMs like ChatGPT.It blew my mind that huge, reputable business are doing this. And I understood just how much black hat (or grey hat) tactics are going on behind the scenes.
In 2026, I predict these tactics will continue to happen. Until ChatGPT's algorithm gets as clever as Google's search algorithm.
Share genuine insights, use your own images and videos, and develop topical authority in your specific niche. This is how solo creators and little teams can beat huge brand names in 2026. This is one of the greatest SEO trends for material marketing I'm seeing right now.
You require a real service, be it a newsletter company, a service-based business, SaaS company, or ecommerce shop. And then you add on this human-centered specific niche blogging to the website to naturally grow your core product/service offering. In 2026, I anticipate that Google's algorithm will continue to get smarter about which web pages consist of AI material and which do not.
In reality, I understand lots of individuals quietly squashing it with AI created material (even going after top of funnel keywords). What I am saying is that engaging, human content will outrank AI generated material with no initial insights. There are 2 routes I see with SEO's today: Produce thousands of AI-generated article and get them to rank in the middle/bottom of page 1.
Produce a hundred human post and get them to rank at the top of the very first page. Quality over amount. The first path is based upon large volume, and can cause traffic development. However you do risk a potential algorithm update injuring your rankings. And anyone who composes much better human content will rank higher in positions 1-3. The second path is slower, but can yield higher ranking positions and more trust with readers.
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